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DLC Management - May 2026 Thought Leadership

The Rent Is Next

Fundamentals Moved First

Pricing Is Now Following.

A Letter From Adam Ifshin, CEO

The Fundamentals have strengthened, and pricing is finally following

Pricing in retail real estate is beginning to reflect the fundamentals of the market. For much of the past decade, it did not. Demand has strengthened.

Occupancy is historically high. New supply of space remains severely limited. The quality of massively constrained tenancy has improved across open-air retail. At the
same time, new supply has remained limited, constrained by the economics of development and access to capital. Individually, these trends are not new.

Together, they are significant. In prior cycles, this combination of strong demand and high occupancy would have led to new development. Today, it does not. The gap between replacement cost and achievable rents, along with more disciplined capital markets, continues to limit new supply at scale.

As a result, demand is being absorbed within an increasingly constrained inventory of space. That dynamic is showing up in pricing. Not always in headline rent, and not always immediately. But in the underlying economics of the deal. Landlord capital is becoming more disciplined. Tenant investment is increasing. Lease structures are evolving in ways that improve net effective rent. This is how markets rebalance. Retail real estate has already strengthened. The pricing is now following. We have a clear idea of how this shift taking shape, the conditions driving it, and what it means for the next phase of the market.

Read on and learn why this is the time for landlords.

Adam Ifshin

Chef Executive Officer - DLC Management Corp.

"Rents are already rising and the pace is accelerating"

The Pressure

Has Been Built

…and it’s already being released.

The Pressure Has Been Built

Given the conditions, it’s impossible for rent not to move. Rent can only go one way.

Demand

Supply

4.8%

Availability Rate

11.3 MSF

Net Absorption

5.0 MSF

Completions

$24.34

Asking Rent

This is not a temporary imbalance.
It is a structural change.

In prior cycles, this pressure would have been relieved through new development. Today, that can’t happen.

New Supply
Limited New Product Coming to Market
Retail space under construction in millions SF, 2008 – 2026
0 100 200 2008 2014 2020 2023 2026 16.9 msf available
Source: CoStar, May 2026

The Release

How pricing is actually moving

The Release

Pricing is not just rent

Pricing in retail real estate is not defined by rent alone. This is where pricing is already moving.

Pricing

=

Rent

Face rent / Asking rate

NNN Charges

+

Capital

Landlord TI allowance

Free rent periods

Landlord concessions

+

Lease Structure

Tenant contributions

Lease length & options

Co-tenancy

This is where the pricing is already moving.

Market Fundamentals
Demand up. Sales up. Rent up. Supply Down.
Index, 2006 = 100 · All retail properties ≥ 20,000 sq. ft.
+4.7%
Retail Sales PSFLatest year change
+3.7%
Asking Rents PSFLatest year change
−1.6%
Retail Sq Ft / PersonLatest year change
160 140 120 100 80 2019 +25% SALES PER $1 RENT SINCE 2019 INDEX (2006 = 100)
Retail Sales PSF
Asking Rents PSF
Retail Sq Ft Per Person
Source — CoStar · St. Louis FRED · DLC Management Corp. · 1Q 2026

The Age

Of The Operator

The Advantage Has Shifted

Value is now created through execution.

Leasing strategy
matters more

Tenant Mix
matters more

Speed
matters more

Discipline
matters more

Not all operators are benefitting equally

Best-In-Class Operators At Scale

Operators Without Scale

For Retailers & Tenants

Competition

Retailers face increased competition for space

Cost

Timing is now a cost

Leverage

Direct relationships with landlord matter more than ever.

Waiting used to create leverage; in this market, it creates cost

Chris Ressa

EVP & COO, DLC

Proof

And what comes next

The Proof

Retail Supply Is Disappearing.
Retail Demand Is Exploding.

An obsolete mall space exits the market, expanding retailers are competing for productive, open-air locations.

Space Coming Out Of The Market

Mall demolitions and conversions

Accelerating since 2016

Net new retail construction

At Historic Lows

Replacement Cost

Exceeds what the market will support

Retailers Still Growing Into The Market

Proof Point

Boot Barn - A Retailer With Room To Run

+19.1%

net sales growth - Q1 FY26

65-70

planned openings for FY26

2x

management sees opportunity to double store count

~3.3%

Ocuppancy cost as % of sales

Rent is not the constraint - access to quality space is.

Less Supply

+

Stronger Four-Wall Economics

=

Pricing Power For Landlords

Pricing has moved , is moving and will continue to move

Market Fundamentals
Overall Vacancy & Asking Rent
Asking rent ($ PSF) vs. vacancy rate — quarterly, 2021–2025
$26 $24 $22 $20 $18 8% 6% 4% 2% 0% 2021 2022 2023 2024 2025
Asking Rent, $ PSF
Vacancy Rate
Source: Cushman & Wakefield · 2026
Market Fundamentals
Mark-to-Market Opportunity Remains Near Multi-Decade Highs
Industrial rent growth rate by measurement period, 2017 – 2026
-5% 0% 5% 10% 15% 20% 25% 30% 35% 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 32.2% 17.2% 1.9%
Year-over-year growth
5-year growth
10-year growth
Source: CoStar, April 2026

If you are reacting to it you are already behind

The Market
Has Changed.

Retail real estate is no longer operating in a supply-driven environment. It is moving into a phase defined by:

This is not a return to the past. It is a more balanced, more competitive, and more fundamentally driven market.

The shift is already underway.

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Sources