DLC Management - May 2026 Thought Leadership
The Rent Is Next
Fundamentals Moved First
Pricing Is Now Following.
A Letter From Adam Ifshin, CEO
The Fundamentals have strengthened, and pricing is finally following
Pricing in retail real estate is beginning to reflect the fundamentals of the market. For much of the past decade, it did not. Demand has strengthened.
Occupancy is historically high. New supply of space remains severely limited. The quality of massively constrained tenancy has improved across open-air retail. At the
same time, new supply has remained limited, constrained by the economics of development and access to capital. Individually, these trends are not new.
Together, they are significant. In prior cycles, this combination of strong demand and high occupancy would have led to new development. Today, it does not. The gap between replacement cost and achievable rents, along with more disciplined capital markets, continues to limit new supply at scale.
As a result, demand is being absorbed within an increasingly constrained inventory of space. That dynamic is showing up in pricing. Not always in headline rent, and not always immediately. But in the underlying economics of the deal. Landlord capital is becoming more disciplined. Tenant investment is increasing. Lease structures are evolving in ways that improve net effective rent. This is how markets rebalance. Retail real estate has already strengthened. The pricing is now following. We have a clear idea of how this shift taking shape, the conditions driving it, and what it means for the next phase of the market.
Adam Ifshin
Chef Executive Officer - DLC Management Corp.
"Rents are already rising and the pace is accelerating"
The Pressure
Has Been Built
…and it’s already being released.
The Pressure Has Been Built
Given the conditions, it’s impossible for rent not to move. Rent can only go one way.
Demand
- Demand for space remains durable
- Occupancy is high across open-air retail
- Available space is increasingly constrained
- Traffic at value-oriented, necessity-based centers continues to increase
Supply
- Supply remains limited
- Development cannot keep pace with demand
- Replacement costs exceed what the market can support
4.8%
Availability Rate
11.3 MSF
Net Absorption
5.0 MSF
Completions
$24.34
Asking Rent
This is not a temporary imbalance.
It is a structural change.
In prior cycles, this pressure would have been relieved through new development. Today, that can’t happen.
The Release
How pricing is actually moving
The Release
Pricing is not just rent
Pricing in retail real estate is not defined by rent alone. This is where pricing is already moving.
Pricing
=
Rent
Face rent / Asking rate
NNN Charges
+
Capital
Landlord TI allowance
Free rent periods
Landlord concessions
+
Lease Structure
Tenant contributions
Lease length & options
Co-tenancy
This is where the pricing is already moving.
The Age
Of The Operator
The Advantage Has Shifted
Value is now created through execution.
Leasing strategy
matters more
Tenant Mix
matters more
Speed
matters more
Discipline
matters more
Not all operators are benefitting equally
Best-In-Class Operators At Scale
- Capture pricing
- Control outcomes
- Drive performance
Operators Without Scale
- Face limited leverage
- Struggle to create advantage
- Fall behind the market
For Retailers & Tenants
Competition
Retailers face increased competition for space
Cost
Timing is now a cost
Leverage
Direct relationships with landlord matter more than ever.
Waiting used to create leverage; in this market, it creates cost
Chris Ressa
EVP & COO, DLC
Proof
And what comes next
The Proof
Retail Supply Is Disappearing.
Retail Demand Is Exploding.
An obsolete mall space exits the market, expanding retailers are competing for productive, open-air locations.
Space Coming Out Of The Market
Mall demolitions and conversions
Accelerating since 2016
Net new retail construction
At Historic Lows
Replacement Cost
Exceeds what the market will support
Retailers Still Growing Into The Market
Proof Point
Boot Barn - A Retailer With Room To Run
+19.1%
net sales growth - Q1 FY26
65-70
planned openings for FY26
2x
management sees opportunity to double store count
~3.3%
Ocuppancy cost as % of sales
Rent is not the constraint - access to quality space is.
Less Supply
+
Stronger Four-Wall Economics
=
Pricing Power For Landlords
Pricing has moved , is moving and will continue to move
If you are reacting to it you are already behind
The Market
Has Changed.
Retail real estate is no longer operating in a supply-driven environment. It is moving into a phase defined by:
- Disciplined Development
- Increasing Competition For Space
- Disciplined Development
This is not a return to the past. It is a more balanced, more competitive, and more fundamentally driven market.
The shift is already underway.
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Thought Leadership Conference 2026
Sources