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The Untold Story of Open-Air Retail’s Success

DLC whitepaper "The Untold Story of Open-Air Retail's Success"

Open-air retail has roared back.

And DLC is rewriting the playbook for open-air retail success. When headlines screamed “retail apocalypse,” we pushed back and played offense while others remained on the sidelines. But the reality? Value, experience, and convenience are driving brick-and-mortar, and those stuck in yesterday’s narrative are already behind.

The Untold Story
We cut through the noise to the real reasons why open-air retail is dominating. This whitepaper is your inside scoop to how smart retailers and investors capitalize on a market where supply is tight, demand is surging, and consumers are showing up.

“The media declared brick-and-mortar dead after 2008. Developers hit the brakes. The market froze. But guess what? Retailers got smarter. Omnichannel stopped being a buzzword and became THE word. Construction stayed constrained. And now, space is scarce and demand is hot.”

Adam Ifshin, DLC Founder and CEO

Inside the Whitepaper:

  • The American Consumer Will not be Stopped From Shopping: Their keen desire for value and experience is reshaping retail with Gen Z leading the way.
  • Data-Driven Domination: Retailers are using predictive analytics with a human touch to crush site selection.
  • Space is Gold: With new development at a standstill, existing centers are becoming prime real estate.
  • Gen Z’s Not Just Clicking—They’re Showing Up: Why the next generation is redefining brick-and-mortar.
  • The New Tenant Mix: More value, more experiences, more returns.

Get Ahead of the Curve.
If you’re still waiting for the “retail apocalypse,” you missed the memo. Retail is back, stronger than ever. Want the full story? Click through our whitepaper and get the inside scoop below.


Download the slides HERE.

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