ALLEN, TX – October 24, 2023 – The Village at Allen welcomed a new retail giant to its lineup as Nordstrom Rack opened its doors on October 18th, marking a significant milestone for DLC, the owner-operator of the shopping center. The opening is part of a surge of leasing activity and store openings at the Village at Allen. Thirteen stores have already opened this year with more slated through the end of the year.
“Adding Nordstrom Rack to the Village at Allen is a win for our investment and for the Allen community,” said Adam Greenberg, Senior Vice President of Leasing at DLC. “With the tremendous growth in this market, our team has been very active in placing both national and local retailers at the center. The excitement for this store to open has been building for a year since we first announced it and DLC is thrilled to add Nordstrom to the growing list of brands we are working with at our centers. We look forward to working with the Nordstrom team to find other opportunities at our centers across the country.”
The enthusiasm for the grand opening kicked off with a Sneak Peek Event on October 16th which attracted 700+ eager shoppers flocking to explore the ~29K square foot store. Nordstrom Rack partnered with Big Brothers Big Sisters of Dallas. Littles from the organization were invited to the store to shop for the fall season, each receiving a gift card to make their selections.
This new Nordstrom Rack, the first-to-portfolio for DLC, is strategically positioned to offer a diverse range of brands familiar to Nordstrom enthusiasts. Boasting a vast selection, the store will carry 90% of the same brands available at Nordstrom, including popular names such as Levi’s, Madewell, Free People, Longchamp, Rag & Bone, Adidas, New Balance, Sam Edelman, and many more. From fashion to beauty, Nordstrom Rack ensures a dynamic shopping experience by introducing new deliveries every week, allowing customers to discover fresh and exciting items with each visit.
“We have 17 stores in this area, so we know our customers here very well. They told us they want a store here (in Allen). The enthusiasm goes both ways, we’re thrilled to be here!” said Carl Jenkins, SVP of Nordstrom Rack Stores. “You come to Nordstrom Rack, and it’s great brands are great prices 60 to 70% off everything in the store, with the exception of your staple, regular-price beauty items. We’re thrilled to be here and be with the way the customers are showing up this morning, looking forward to serving them for a long time.”
Allen residents Leticia Cervantes and her neighbor Debbie were brimming with excitement to be the first customers to arrive online, arriving just after 6 a.m. to claim their spots. And with good reason! The line grew to nearly two hundred as the 9 a.m. open time approached.
The neighbors are regular visitors to the shopping center citing the great mix of national brands and local restaurants as part of what they like best.
“I’m glad that this store is open right in Allen!” said Debbie. “We can shop right here where we live.”