Vice President of Marketing
About DLC:
At DLC Management Corporation, we are passionate about unleashing human potential to unlock value at our properties. We pride ourselves on being a highly effective team that consistently delivers creative solutions to challenging situations. We are currently on the hunt for a Vice President of Marketing to lead our best-in-class marketing team and all marketing efforts across the organization. We are looking for a sharp marketing guru- a strategic, entrepreneurial thinker, a collaborative player, and a creative partner- someone who isn’t afraid to push the envelope to achieve big wins. The Vice President of Marketing role is a unique opportunity for someone who wants to be part of a company that focuses on culture and teammate experience first and foremost. The successful candidate will be joining an industry-leading leadership team with significant room for growth. We live, eat, and breathe the DLC #Success culture, which we define as working together to create a personally rewarding, productive, respectful, profitable, and enjoyable place to work. If you put people and culture over everything, if you have an uncanny ability to connect with others and if you share our desire to create an even better place to work, we want to meet you!About the Role:
The VP of Marketing will build a marketing strategy that supports our business initiatives to help drive business growth. This role will have complete responsibility for all marketing activity at DLC, both at the corporate and property level, and they will develop a clear and consistent brand message to our target audience, both internally and externally. The VP of Marketing and marketing team’s efforts will be instrumental in DLC obtaining more great talent, more clients (tenants, development clients, 3rd party clients), more capital and more deals.Responsibilities:
- Build, develop, and manage a high-performing marketing team
- Set overall marketing vision, strategy, and create a breakthrough roadmap in alignment with DLC’s growth initiatives and business strategy
- Elevate and strengthen the DLC brand across all social media platforms
- Leverage analytics and SEO to create a social media strategy
- Develop a deep understanding of our brand and strategize how to differentiate us in the market
- Create exceptional marketing copy that drives actions and leads to conversations
- Oversee all PR efforts
- Quarterback the relationships with external vendors/agencies and continually evaluate the performance
Our next VP of Marketing Has:
- Strong team leadership experience with the ability to attract, cultivate and retain top performers
- An excellent track record of creating and executing various marketing campaigns, both for the short term and long term
- Ability to motivate the team to deliver results
- A passion for brand storytelling with a data-driven approach to measurement and processes
- A business mindset with data analysis expertise
- Ability to succeed in a fast-paced environment
- Strong interpersonal communication skills and experience building relationships at all levels and within all disciplines internally and externally
- A forward-thinking, entrepreneurial mindset that seeks to solve challenges
- Collaborative, respectful, inclusive, positive attitude
- Strong sense of urgency and desire to consistently outperform
- High degree of professionalism, integrity, and strong work ethic
- Ability to prepare and present executive-level presentations
- Ability to travel on short notice, as needed
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