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Colliers Nicole Larson talks US retail industry trends, consumer behavior, and expansion strategies

Nicole Larson, head of retail research at Colliers

What’s happening in the US retail industry?

Nicole Larson shares her perspective, highlighting tightening fundamentals and the impact of conscious consumerism. In 2024, the importance of analyzing forecasted demographics, income growth, and population shifts are the keys to informing retail expansion plans, with a focus on value retail and identifying areas with expected income and population growth.

Nicole Larson, National Manager of Retail Research at Colliers, talks about the strength of the consumer and the growing number of retail brands looking for brick-and-mortar options.

What’s happening in the US retail industry?

Nicole Larson shares her perspective, highlighting tightening fundamentals and the impact of conscious consumerism. In 2024, the importance of analyzing forecasted demographics, income growth, and population shifts are the keys to informing retail expansion plans, with a focus on value retail and identifying areas with expected income and population growth.

  • The strength of fundamentals: vacancy stable, rents rising, absorption outpacing supply.
  • Retail construction is lacking, boosting asset values; sales prices are increasing, especially for grocery-anchored properties.
  • Consumers are making smarter purchasing decisions, driving retail growth – Retailers are being more selective in their store locations and signing longer lease deals.
  • Value retail is becoming increasingly popular, with consumers seeking affordable price points while still allowing for treatments.

Read more in the report, Too Good to Ignore.

Cover of whitepaper Too Good to Ignore

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